From a post someone scrolled past to a client you can name.
Six parts, in the order a prospect meets them. You can set the whole thing up in an afternoon and it will keep running without you afterwards — which is the only kind of system worth having when the business is you.
The page
One short video, and the questions on the same screen
Your prospect arrives from a post and watches you answer the thing that made them click. The questions sit right there beside it — no second page, no redirect, nothing to lose them to. Two minutes of video does the work the first ten minutes of a call used to.
- Record here with your script scrolling beside the lens, or point at a video you already have
- Captions on by default on uploads, because most of this gets watched on a phone with the sound off
- Hold the form back until they have watched enough to know what they are applying for
- Your logo, your colours, your typefaces — it should look like you, not like us
Holding the form back needs a player that reports position — uploads, YouTube, and Vimeo. Automatic captions come with uploads; for anything else, paste your script.
A few questions
What are you trying to fix?
How soon?
What is it worth?
Apply for a call
The questions
The conversation you were going to have anyway
Three or four things you always end up asking. Each answer carries a weight you set once, so what lands in your inbox is a person with a conclusion attached rather than a form to interpret. You can see exactly which answers produced it, and disagree.
- Draft a starting set from your own offer, then rewrite anything that does not sound like you
- Watching the whole video can count towards the score, if you want it to
- Ask for an email first and the rest after, so somebody who gives up is still somebody you can reach
- Every score shows its working, line by line
Scoring on answers works with any video. Scoring on how much they watched needs an upload, a YouTube link, or a Vimeo link.
Straight to your calendar
Answers first, then you decide
An honest no, and something useful
The routing
Not everybody gets the calendar
Each level of fit gets its own next step, decided by their answers rather than by who clicked fastest. The people you want go straight through to booking. Everyone else gets something honest — which is how you stay worth following even when the answer is no.
- Best fits reach your calendar without asking twice
- The maybes get a reply from you, with their answers already in front of you
- A clean no, plus something genuinely useful, instead of silence
- Booked calls come back with an outcome, so a no-show is not filed as a win
“You watched the whole thing and said the hiring plan is the bottleneck — here’s the one question I’d want answered before we talk.”
The links
Every lead remembers how it got here
One link for the post, one for the DMs, one for your profile, one per named prospect if you are doing outreach by hand. The route travels with the person all the way through to a closed deal, which is how a month of posting turns into a decision about next month.
- A link each for posts, direct messages, your profile, comments, and your newsletter
- Generate one per person for outreach, and see who opened before you follow up
- Revenue rolls up to the link, so you can see what the post was worth, not just what it reached
- Retire a link without breaking it — anything already published keeps working
The post got the most traffic. The DMs got the money.
The watching
Interest you would otherwise never see
Most people who are interested do not fill anything in on the first visit. They watch, they think about it, and they leave. Ordinarily that person never existed. Here they are a row you can act on — and if they came from a DM you sent, you already know their name.
- See how far each person got, and whether they came back for a second look
- People who arrived through a named link are named, without asking them to type anything
- Someone who watched the whole thing twice is a better lead than most form fills
- A quiet morning summary of who is worth chasing, rather than a notification for every click
Needs an uploaded video or a YouTube link. Other embeds only report that somebody pressed play, so there is no depth to show.
Two of your four most interested people never filled in a form.
The video itself
Find the sentence that costs you the room
The page keeps a second-by-second picture of how far people get, lined up against what you were saying at that moment. An average watch time tells you something is wrong. This tells you where, and in whose words.
- See the exact point where you lose the most people, and read the line you said there
- Cut a shorter version straight from the timeline, without touching the original
- Pick the still people see before they press play, so the first frame is not a blink
- The words are searchable, so finding the moment is reading rather than scrubbing
Uploads give you all of this. A YouTube link gives you the curve once you paste your script. Trimming and choosing the still apply to uploads, since they are the file we hold.
0:38 — “It’s twelve thousand a quarter, paid up front.”
You said the price before you said what it was worth.
Nothing is ever sent in your name without you.
Every follow-up is drafted for you and waits to be read. Nothing posts to your LinkedIn, nothing messages people on your behalf, and nothing goes out at three in the morning because a rule fired. You spent years earning the right to be read. A tool that spends that on your behalf is not worth what it saves you.
Set yours up